How to write a cover letter that adds something new
A strong cover letter should connect your motivation, evidence, and the employer's needs instead of repeating your CV.
A cover letter should not be your CV in paragraph form. The CV proves your background. The cover letter explains why this role, why this company, and why your experience is especially relevant now.
Open with a direct connection to the role. Mention the position and one reason your background matches the employer's need. Avoid long introductions about being excited to apply unless you quickly connect that interest to something specific.
Choose two or three proof points. These should be the strongest examples from your experience, not every responsibility you have held. A useful paragraph might connect a past achievement, the skill behind it, and how that skill applies to the new role.
Show that you understand the employer. This does not require flattery or a long company history. Refer to the product, team, market, mission, or challenge in a way that feels informed. Then connect your experience to that context.
Keep the tone professional and human. Short paragraphs are easier to read than dense blocks. Use plain language, avoid buzzwords, and make every sentence earn its place.
End with confidence and clarity. Thank the reader, reinforce the match, and point toward a conversation. The goal is not to beg for attention; it is to make the recruiter feel that the next step is obvious.