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Professional summary
Experience
- Increased organic traffic by 62% in 12 months through search-led content planning.
- Managed Google Ads and Meta campaigns with 4.3x ROAS across priority segments.
- Built weekly dashboards that helped sales focus on higher-intent leads.
- Grew the email list by 45% and improved landing page conversion by 31%.
- Launched seasonal campaigns across email, paid social, and product pages.
- Coordinated content calendars, reporting, and campaign assets for B2B clients.
- Maintained CRM data quality and prepared monthly performance reports.
Skills
Education
Certifications
Dear Hiring Manager,
I am applying for the Digital Marketing Specialist role because Brightly Software is building the kind of product-led growth engine where my mix of SEO, paid media, and lifecycle content can make a practical impact.
In my current role, I increased organic traffic by 62% in one year, managed campaigns at 4.3x ROAS, and built reporting that helped sales prioritize higher-intent leads. I also partnered with product and customer teams to turn customer questions into clearer landing pages and more useful nurture journeys.
Your job description emphasizes measurable growth, content quality, and hands-on ownership. Those are the areas where I do my best work: reviewing data, finding the message that matters, testing it quickly, and improving it until the results are clear.
I would welcome the chance to discuss how I could help Brightly Software attract the right prospects, improve campaign performance, and support a consistent pipeline for the sales team.
Best regards,
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